How Should You Send Emails from monday.com?

6 minute(s)

If you want to send emails directly from monday.com, you’ll likely come across two solutions: monday.com’s native Emails & Activities and SuperMail, the best-selling monday.com email app. While both let you send emails via Outlook or Gmail directly from monday.com, they serve two distinct purposes and operate rather differently. 

One of the biggest differences is availability. Emails & Activities is only available in monday CRM, Service and Dev while SuperMail works across all monday.com products, including Work Management. If your team uses Work Management and needs to send emails directly from monday.com, SuperMail is your best option. This article will examine the advantages and disadvantages of both Emails & Activities and SuperMail to help you determine which monday.com email solution is best for your needs.

• Key takeaways: Emails & Activities is best for CRM communication, sales activity tracking, and one-to-one customer emails. SuperMail is best for Professional email creation, reusable templates, automation, AI writing, and branded Gmail and Outlook emails.

In This Guide

• What is monday.com Emails & Activities?
• What is SuperMail?
• Feature Comparison
• Which Teams Typically Use Each System?

What is monday.com Emails & Activities?

Emails & Activities is part of monday CRM that is designed to help sales teams manage all communications related to customer relationships. Every email, phone call, meeting, and note is stored alongside the relevant lead, contact, or deal, giving teams a complete history of customer interactions.

The primary purpose of Emails & Activities is to track communication. If your goal is to keep communication organized within a sales pipeline, Emails & Activities can offer an easy to use solution. It keeps conversations tied to CRM records and helps the sales team understand where every opportunity stands. A standout feature of Emails & Activities is the ability to generate AI summaries and interactions with contacts that are stored in the CRM. Instead of reading through every email, meeting note, phone call, and activity, sales and support teams can instantly see a concise AI-generated summary of a lead or customer’s communication history. This makes it faster to understand past interactions, prepare for conversations, and stay aligned across the team. 

Emails & Activities provides email tracking so teams can monitor who opens and engages with your email. This feature is available only in the Pro and Ultimate monday.com plans. SuperMail also offers email tracking, and it’s available across all monday.com plans and all SuperMail plans. 

What is SuperMail?

SuperMail is the best-selling monday.com email app. It can be connected to both monday Work Management and monday CRM. Unlike Emails & Activities which links correspondence to a specific contact, in SuperMail, all correspondence is linked to an item, so that users can keep threads organized. 

While Emails & Activities was built for text-based emails only, SuperMail allows users to send designed emails from Gmail or Outlook, straight from monday.com. This is ideal for anyone who wants to send onboarding flows, product updates, newsletters, and more straight from their monday.com account.

Teams can build emails completely from scratch using SuperMail’s HTML drag and drop editor, or choose from professionally designed templates from SuperMail’s robust template gallery, customize them to match their brand, and save them for future use. Saved templates can then be shared across the organization, ensuring everyone sends consistent, on-brand emails.

Feature Comparison

External Board Support

Emails & Activities supports personalizing emails with data from your monday.com board (for example, First Name), but it doesn’t support sending emails to mirror columns or using values from formula columns. SuperMail extends these capabilities with support for mirror columns, formula columns, and subitems. This is especially useful when the information you want to include in an email doesn’t live on the same board as the recipient. For example, you might send a project update that includes the project owner’s name from a connected board, display a customer’s current subscription plan, or include a calculated renewal date or outstanding balance stored in a formula column. By supporting mirror columns, formula columns, and subitems, SuperMail makes it possible to personalize emails with information from across your monday.com workspace, not just the values stored on a single board.  

Interactive Emails

Emails & Activities is designed for sending standard one-to-one emails with attachments, but recipients can’t complete actions directly from the message. If you need someone to approve a request, confirm receipt of an email or package, unsubscribe from future emails, or update a workflow, they’ll either need to respond manually or log in to monday.com.

SuperMail extends email beyond communication by allowing you to add Change Status buttons directly to your emails. With a single click, recipients can update a Status column in your monday.com board without opening the platform or signing in.

This opens up a wide range of workflow possibilities. For example, managers can approve or reject requests directly from an email. Customers can confirm appointments or acknowledge completed work. Prospects can accept or decline proposals, and recipients can unsubscribe from marketing communications without being redirected to another page. Teams can also use change status buttons to confirm attendance, acknowledge internal announcements, indicate that a task has been completed, or respond to surveys and requests.

Change status buttons capture responses instantly, preventing workflow and approval bottlenecks, and ensuring your boards always reflect the latest information.

AI-Powered Writing

Both Emails & Activities and SuperMail include AI-powered writing tools that help users generate email content more quickly.

Which Teams Typically Use Each System?

Although there’s some overlap, Emails & Activities and SuperMail are generally used by different teams because they’re designed for different types of communication.

Emails & Activities is primarily a tool for sales teams that are operating inside monday CRM. It’s built around managing customer relationships, keeping track of conversations, and maintaining a complete history of emails, meetings, calls, and notes for every lead or customer. If your day revolves around one-to-one communication and CRM activity, Emails & Activities is a natural fit.

SuperMail was built for all monday.com users, including those using monday Work Management. It’s ideal for teams that send recurring, branded communications from inside monday.com, and those who want to track email performance and engagement. Marketing teams use it for newsletters, campaign announcements, and product launches. Customer Success teams rely on SuperMail for onboarding emails, renewal reminders, and customer updates. HR teams use it for employee onboarding and internal communications, while Operations teams use it for service notifications, approvals, and automated workflow emails.

For many organizations, the best approach is to use both: Emails & Activities to manage CRM communication and SuperMail to power every other type of business email.

But if you’re looking for a single solution to help your entire organization create, automate, and scale email communication directly from monday.com, SuperMail provides the flexibility, design capabilities, and workflow tools to support teams far beyond monday.com’s native capabilities.